Boston Calling
A rebrand of the famous Massachusetts-based music festival, Boston Calling. The look/feel of the festival was changed, utilizing a more youthful and energetic color palette and logo. Some of the assets designed include a line-up poster, social media posts, a website, festival wristbands, flyers, apparel, a motion video and even a limited edition White Claw.
The LA Supernovas
A branding project with the goal of creating a concept US football team called The LA Supernovas. The main focus of the project is a brand book that highlights brand guidelines and specifications while also providing various marketing tools. The brand book includes marketing audits, demographics, audience personas, color & logo specifications, and various briefs and brand statements. Some of the brand touchpoints include team uniforms, helmets, a multi-page website, and other promotional materials.
Established Magazine
Established Magazine is a high-fashion editorial, featuring articles about luxury fashion, pop culture, and current styles. Both an exercise in strategic branding and editorial design, the completed magazine features a range of articles and advertisements designed to fit the Established aesthetic.
